To modernize the website from the previous design, we kept the new design as simple and minimal as we could. Concentrating more on the colors white and grey for the open areas (ease of reading), and uses less of green to emphasize the theme of the brand with yellow highlights. The design is aimed at the expansion of the new generation. Furthermore, to enhance the overall experience while interacting with the site contents, each section is equipped with “Cross Content Navigation" to link related information together forming a continuous experience. For instant, in Tiger Buk-Baan-Suay, not only will users get to see examples of houses built with Tiger Brand products, but they can also continue to read on how to do various techniques and the products being used. Intending for users to gain ideas and inspiration in building a home while ultimately promoting the products. Tiger Brand website also has a "Personalization" feature, a special marketing feature that allows users to see the most popular products according to the users' local region. Thus, serving the related information to the target group and can also extend to other parts for future sales and promotions as well.