Prevna by Pfizer
Prevna AR Gaming IG Filter
Creative Strategy
Digital Content & Media Production

Just a little reminder.

Prevnar would like to remind parents to take their babies for full IPD (Invasive Pneumococcal Disease) vaccination. Due to the pandemic, parents have hesitated to take their children out of the house for fear that their children will get infected. This results in high number of children who are not fully vaccinated and children who have reached their age but have not gotten their proper shots.

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Let's get strong!

Just a soft reminder to the parents about the importance of the IPD vaccine for their children. We’ve created an AR gaming filter on Facebook where parents can play with their children. If you catch the bacteria, your heart drops and you become more ill shown through the stickers. But if you catch a shield, you get the heart back and become stronger!

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