City Transformation & Public Policy Institute (CTPI) is a newly formed institution as a hub for knowledge in sustainability to spark changes in cities in Thailand with emphasis on human development. VIRT is commissioned to design and develop as a “Knowledge Hub” including information like up-coming events, live broadcast, and knowledge blogs.
CTPI has a strong DNA. Starting with a three-word concept, Moving, Doing and Changing, which expresses the willpower to develop the city to bring about tangible changes. All 3 words are represented by visual lines and arrows which give a feeling of movement and full of passion. Vibrant yellow pairing with dark blue, delivers a fresh and modern feeling and at the same time creates impulses to demonstrate both commitment and determination in its organization. Lines and overlapping shapes represent new ideas that are not limited to the traditional way of thinking.