Essilor Thailand wanted to create awareness of their new logo through an activity campaign on their Facebook Page. Combining profile framing trends with the context of staying home, “See more, Do more” for the tagline and “#Safemore with Essilor” campaign was then created. The result was more engagement on the fan page as well as more visibility of their new logo.
Keeping their corporate branding identity color in mind, the design direction was created from the creative concept of #ClearLife with #EssilorLenses. The design plays with the mixture of blurred and focused images to increase the sense of clarity.